Today, many companies use SMS API for mass mailings, as it helps improve communication with customers. However, like any other tool, SMS API has its own unique features and drawbacks you should understand to prevent mistakes in the process. This article examines the most common pitfalls and ways to avoid them in order to achieve success in SMS campaigns.
Setting up message-sending parameters
One of the most important steps is to set up the sending parameters correctly. This includes choosing the right message type, character encoding, date and time format, as well as managing message priority and sequencing. Mistakes at this stage can result in undelivered or incorrect messages.
To prevent such mistakes, try to study the SMS platform documentation in detail. It is also important to set up the correct parameters for handling long messages, as some APIs automatically split the text into several parts. If you don’t take this into account, you risk losing important characters or making the text difficult to read.
BSG lets users adjust SMS API settings, ensuring high message deliverability and fast sending. With detailed reports and customization options, you can control every aspect of the SMS campaign and avoid delivery issues.
Phone number formatting
Mistakes in phone numbers can also impact the success of an SMS campaign. Here is a list of the most common issues to avoid:
- No international country code. Phone numbers must begin with an international country code, such as +1 for the US or +44 for the UK. This is a mandatory element that will help the system recognize the number correctly.
- Using the wrong format. Sometimes numbers are written without the “+” sign or with spaces between the numbers. It is crucial to stick to a single standard to avoid confusion.
- Outdated numbers. Make sure your numbers are up-to-date to avoid sending messages to non-existent or blocked phones. Regular database updates ensure an ongoing connection with customers.
- Number length. Different countries have different standards for number lengths. Check whether each number meets the standards of its country. This will help avoid undelivered messages.
- Wrong timing. Sending SMS at the wrong time can lead to low engagement and negative feedback from clients. So, consider your customers’ time zones and send messages at convenient times.
Proper phone formatting is key to successful delivery and increased message conversion. Remember that even a small mistake can cause problems. Pay attention to each number to ensure maximum SMS campaign effectiveness.
Testing messages before sending in bulk
Testing is a step that should not be skipped. Many companies forget to test how their messages look on different devices, and this can lead to big problems. Are you sure the text will display correctly? If not, people may simply not understand what you want to tell them.
It’s worth testing how the message will be perceived by recipients. Check not only the text but also the links it contains. Are they blocked in some way, or maybe they lead to the wrong place? Such errors can greatly affect the overall campaign impression.
Also, make sure that your message meets all standards and does not end up in spam. How often do you receive unclear or inappropriate mailings? As soon as you notice such a mistake, you feel unpleasant. So do not let your customers feel the same.
Finally, testing is a great way to check how well the delivery system works. Sometimes errors occur at the service level, and testing helps to find them at an early stage. Imagine you are the recipient and think: does everything look as it should? This is how you can avoid unpleasant situations in the future and make your mailing successful.
Therefore, try to carefully configure the sending parameters, format phone numbers correctly, and test messages before sending out a mass mailing. This will improve campaign effectiveness and enhance customer engagement. Following these tips, you can achieve better results and avoid unpleasant situations.
