Link building is a fundamental part of SEO. It determines the position of a website in the SERP. It is a process where one website buys links from other sites to provide search engines with a route through the web and related content. These links are the votes in the belief that your site is credible and valuable, meaning search engines will consider your site to be the same.
The various link building strategies and how they impact search engine rankings
Natural editorial links
Some types of link building are a natural fit for editorial links to be the most valuable in the SEO process. These links are provided for free by other webmasters because they get something in return from your site that is useful, informative or interesting to them. There’s little or no need to seek or negotiate with them. The simple rule is to offer content worth linking to to get these natural links. Search engines value these links as credible and a factor leading to ranking.
Outreach based links
Outreach based links mean a person approaches bloggers, web admins or influencers and requests them to link to some content. Link building of this nature, therefore, needs some tact. First, one must recognize what websites relate to your area of interest and their customers. To do this, you have to craft a custom message that convinces them that linking to you will be valuable to their audience. Closely related to the previous point, your content needs to be useful or niche to have a high chance of doing well compared to similar content.
Guest blogging
Guest blogging continues to be one of the best methods of link building. The concept is simple: give people something valuable in their work while getting SEO benefits from the backlinks. When applying guest blogging for link building, the site you want to get a link from must be relevant to your industry and have high domain authority.
Broken link building
A great and practical idea that underlines broken link building is the identification of the broken links . The technique helps the website owner correct a problem, allowing you to get a new backlink. For broken link building, one requires tools to help identify broken links in related sites. After getting to a broken link, you can contact the site owner, explain the problem, and offer the content that will replace it.
Resource page link building
Resource pages are entire site pages where people can find resources, tools, or articles on a particular topic. Resource page link building means getting your site listed on these pages. It can be done by mailing the web site owner or the web admin and proposing your content as a beneficial resource for their site. Regarding resource page link building, it is critical to identify well regarded pages linked to the specific niche.
Summary
Linking building is one of the most critical aspects of SEO that can only be achieved through deliberate effort and planning. Natural editorial links, for instance, are entirely different from outreach based and guest blogging methods of link building, and each has its benefits and drawbacks.
