Who Pays What? How Incoterms Define the Rules of Shipping

In the complex world of global trade, one of the most common sources of confusion is who is responsible for what when it comes to transporting goods internationally. Shipping, customs, insurance, unloading each stage of the process can lead to disputes if the roles aren’t clearly defined.

To avoid these issues, the international trading community relies on Incoterms a standardized set of terms published by the International Chamber of Commerce (ICC). These terms spell out the responsibilities between the buyer and seller throughout the shipment journey. Among the most commonly used Incoterms are CIF (Cost, Insurance, and Freight), DAP (Delivered at Place), and others like EXW, FOB, and DDP.

This article explores how Incoterms help clarify cost and responsibility, with a focus on understanding who pays what, and when the risk transfers from seller to buyer.

The Purpose of Incoterms in Global Logistics

International trade involves multiple steps—manufacturing, packing, transportation, customs clearance, insurance, and delivery. Without a clear framework, misunderstandings and financial loss are likely.

Incoterms provide a shared understanding of each party’s obligations, including:

  • Who pays for freight and insurance?
  • Who is responsible for customs clearance and duties?
  • At what point does the risk transfer from the seller to the buyer?

These questions are precisely what Incoterms aim to answer, helping buyers and sellers streamline transactions, avoid disputes, and build trust.

CIF – Cost, Insurance, and Freight

CIF is commonly used for ocean shipments. It’s a term where the seller takes on most of the responsibility until the goods reach the destination port.

Under CIF, the seller covers the costs of transporting the goods to the buyer’s port, including marine insurance and freight charges. The seller is also responsible for export clearance and origin port charges.

However, it’s crucial to understand that while the seller arranges and pays for the freight and insurance, the risk transfers to the buyer once the goods are loaded onto the vessel at the port of origin. This means that even though the seller pays to get the cargo to the buyer’s country, if something goes wrong during the voyage, the buyer may have to deal with the consequences.

This Incoterm is especially common in bulk or containerized sea shipments from Asia to Europe or North America, where sellers are experienced in managing international transport logistics.

DAP – Delivered at Place

DAP stands for Delivered at Place, and it’s favored in situations where the buyer wants minimal involvement in shipping logistics.

With DAP, the seller is responsible for transporting the goods to an agreed-upon location in the buyer’s country; this could be a warehouse, a logistics hub, or even the buyer’s doorstep. The seller pays all costs and assumes all risks until the goods are delivered to this named location.

However, the buyer is responsible for unloading the goods and handling import duties and taxes. This makes DAP attractive for buyers who want to avoid managing international shipping arrangements but are prepared to take care of local customs and tax formalities.

The key advantage of DAP is the simplicity it offers for buyers. They don’t need to coordinate with shipping lines or freight forwarders; the seller takes care of almost everything up to the final location.

EXW – Ex Works

EXW (Ex Works) is on the opposite end of the responsibility scale. It places the maximum responsibility on the buyer.

When goods are sold under EXW terms, the seller’s only obligation is to make the goods available at their premises such as a warehouse or manufacturing facility. From there, the buyer must arrange and pay for all transportation, export documentation, insurance, and customs clearance.

Risk transfers from the seller to the buyer as soon as the goods are made available at the seller’s site.

EXW is suitable when the buyer has an extensive logistics network and prefers to have full control over the shipping process. However, it’s not ideal for new importers or those unfamiliar with international shipping procedures, especially export requirements in the seller’s country.

FOB – Free On Board

FOB (Free On Board) is another Incoterm commonly used for sea freight, and it represents a balanced division of responsibility between buyer and seller.

Under FOB, the seller arranges and pays for all costs leading up to loading the goods onto the vessel at the agreed port of shipment. This includes export customs clearance and local handling charges.

Once the goods are loaded onto the vessel, the risk and cost shift to the buyer, who then handles the ocean freight, insurance, unloading, import clearance, and onward delivery.

FOB is a popular choice for buyers who want some control over the main carriage but prefer not to handle the export process. It’s frequently used in international trade where both parties are experienced and have freight partners in place.

DDP – Delivered Duty Paid

DDP (Delivered Duty Paid) is the most buyer-friendly Incoterm, as the seller assumes almost all responsibility.

The seller arranges and pays for all costs involved in transporting goods to the buyer’s premises, including freight, insurance, import duties, customs clearance, and final delivery.

The buyer is only responsible for unloading the goods, if needed.

While DDP offers convenience for the buyer, it presents several challenges for the seller. They must be familiar with the import regulations, taxes, and procedures in the buyer’s country. This can be risky, especially if regulations change or the seller lacks local representation.

Because of its complexity and cost, DDP is less frequently used unless the seller is fully equipped to manage international deliveries door-to-door.

When to Use CIF and DAP

Both CIF and DAP are popular Incoterms, but they serve different types of trade needs.

  • Use CIF if the buyer wants the seller to handle ocean freight and basic insurance but is comfortable managing port handling, import customs, and inland delivery. It’s ideal for bulk or container shipping by sea.
  • Use DAP if the buyer prefers the seller to handle most of the shipping journey and only take on import clearance and unloading at the final destination. This is suitable for any mode of transport—road, rail, air, or sea.

For example, a U.S. buyer importing furniture from Italy might choose CIF if they have an established port agent in New York to manage onward transportation. On the other hand, a small business importing electronics from China might prefer DAP to their warehouse, minimizing hassle.

Why the Choice of Incoterm Matters

The right Incoterm doesn’t just determine who pays what; it affects your cash flow, logistics planning, risk exposure, and legal obligations. Misunderstanding Incoterms can lead to unexpected bills, delays at customs, or even refusal of goods.

Here’s why your choice is critical:

  • Financial clarity: Knowing exactly what costs you’re responsible for allows better budget planning.
  • Risk management: Identifying when ownership and liability transfer helps protect your business from loss.
  • Legal compliance: Incoterms affect customs clearance and documentation. The wrong choice could violate local regulations.

Before finalizing a deal, both buyer and seller should agree on the Incoterm that fits their capabilities and preferences. It should be clearly written in contracts, e.g., “CIF Port of Singapore – Incoterms 2020”.

Final Thoughts

Understanding who pays what in international shipping is vital for successful global trade. Incoterms like CIF, DAP, EXW, FOB, and DDP provide a common language that aligns buyer and seller expectations.

  • CIF is best for sellers handling freight and insurance to port, with risk passing early.
  • DAP gives buyers peace of mind with delivery to a named place, minus customs clearance.
  • EXW places full burden on the buyer.
  • FOB splits duties at the port of origin.
  • DDP gives buyers a hands-off experience but requires deep knowledge from sellers.

Whether you’re exporting machinery, importing textiles, or managing a retail supply chain, selecting the right Incoterm will make your shipping process smoother and more cost-effective.

Visit your freight forwarding partner or shipping consultant today to get expert advice on which Incoterm fits your next international shipment.

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