Entering the white-label VPN market to become a VPN reseller can be a profitable business module for small brands. However, one of the biggest challenges you should face is pricing your product or services accordingly. Here are some tips and tricks to help you price your white-label VPN services effectively in the reseller market.
Understand Your Costs
If you want to tailor your prices, you must understand all your costs, such as the cost of the white-label VPN service, marketing expenses, customer support, and any additional overheads. Knowing your total costs helps you set a base price to cover your expenses while making a profit.
Research the Market
Conduct thorough market research or a survey to understand your audience’s buying power and the pricing strategies of other VPN resellers. Research what your competitors are offering and at what price. This will help you understand market rates. This will give an overview of the current market rates and help you determine how to position your services. Try to balance being competitive and ensuring your prices reflect the value you provide.
Categorize Your Market
Different customers have different needs and are willing to pay different prices. Categorizing your products and services, such as individual users, small businesses, agencies, healthcare, etc., will help you set your price according to your category. For example, individuals might prefer low-cost, essential plans, while companies might need more advanced features and be willing to pay higher prices.
Highlight Unique Selling Points
Differentiate your white-label VPN service by highlighting its unique selling points. These could include lightning-fast speed, privacy and security, buffer-free streaming, a large number of servers, 24/7 customer support, or an additional discount. These USPs make your service unique and special.
Provide Discounts and Promotions
Have you ever avail promotions and discounted prices? Discounts and promotions are a great way to attract new customers. Consider offering introductory discounts, free trials, and discounts to buy big packages. These tactics can attract more users initially, who might stay with your service for the long term.
Focus on Value-Added Services
Bundle your VPN service with value-added services to increase perceived value. For instance, you could offer additional security tools, dedicated IP addresses, or 24/7 customer support. By providing more than just a basic VPN service, you can justify a higher asking price.
Test Varying Pricing Strategies
Experiment with different pricing strategies to see what works best for your market. A/B testing can be a helpful method to compare the performance of varying pricing models. Analyze and evaluate the results to make data-driven decisions to optimize your pricing strategy.
Conclusion
Pricing your white-label VPN services competitively in the reseller market requires a strategic approach. By understanding your costs, researching the market, segmenting your audience, and offering tiered pricing plans, you can attract a diverse customer base. Highlighting your unique selling points, offering promotions, and providing value-added services further enhances your competitiveness.
